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Company Profile


It is said that a dream envisioned with passion can lead you to great heights and such is the belief of Mr. Subash Chander Gupta, Chairman of LANCER FOOTWEAR, who has taken the organisation to a place where he visioned it at the inception of the company. The Company came into existence in the year 1989, always sought to be a value driven organization and have emerged as the most preferred provider of value.

Headquartered at Udyog Nagar, Delhi, the company has 7 state-of-the art manufacturing units in Delhi and Haryana with latest equipments and technology. A wide network of dealers has been created to extend our reach across India with the sole purpose of nurturing relationships with our valued customers and channel partners.

Since inception, the company believes in maintaining quality, comfort and affordability. We all know that “QUALITY COMES WITH A PRICE” but the company makes all possible efforts to give high quality at affordable prices and due to this reason only it is very popular among the masses. The company’s target audience is middle-class segment because high-quality products are available at economic prices.

With more than two decades of experience in this industry, the company targets a turnover of Rs. 200 crores by 2011. Innovation in product development (materials, properties and design) is the key to our efforts to offer the best products available in the market and to maintain safety and comfort on the highest level.

As a market leader with years of experience, Lancer is equipped to meet the demanding needs of the fast growing India and ensure that the growth is maintained along with a competitive edge

Started off with PVC footwear, the product range now comprise of:

  • Sports Shoe
  • Sandals
  • School Shoes
  • PU Slippers
  • Air Slippers
  • Belly
  • Moccasin
  • Canvas
  • Kids Range     Etc.